The logos I create are born from an in-depth process of research and strategy. Each project is a journey in which I explore the client’s identity and the context in which they operate. I present between 3 and 5 proposals, each telling a story, a visual and conceptual path developed according to specific design criteria. Once the client selects the proposal that best resonates with their vision, the refinement phase begins: the creation of the usage guidelines. This document is not just a technical guide, but a true handbook that ensures consistency and respect for the brand’s identity in every context of use.